About the 2010 AAM Summit
Who Should Attend
Schedule-at-a-Glance
Registration Hours
Conference Brochure
Receptions & Special Events
Pricing
Executive Track
Concurrent Sessions
CPE Credit
2010 Conference Committee
Hotel & Travel Information
Receptions
Frequently Asked Questions
Who Should Attend
Marketers, business development professionals, sales professionals, CPAs, partners or firm administrators who handle marketing in an accounting firm.
Schedule-at-a-Glance
Sessions
| Tuesday, June 22 (Pre-Conference Sessions) | 2:00 - 5:00 pm |
| Wednesday, June 23 | 8:30 am - 5:00 pm |
| Thursday, June 24 | 8:30 am - 5:00 pm |
| Friday, June 25 | 9:00 am - 12:15 pm |
Exhibits
| Tuesday, June 22 | 5:00 - 7:00 pm |
| Wednesday, June 23 | 7:30 am - 6:30 pm |
| Thursday, June 24 | 7:30 am - 3:30 pm |
Meals
Wednesday, June 23, 2010
| Breakfast | 7:30 - 8:30 am |
| AM Coffee Break | 10:00 - 10:30 am |
| Luncheon | 12:00 - 1:30 pm |
| PM Coffee Break | 3:00 - 3:30 pm |
Thursday, June 24, 2010
| Breakfast | 7:30 - 8:30 am |
| AM Coffee Break | 10:00 - 10:30 am |
| Luncheon | 12:00 - 1:30 pm |
| PM Coffee Break | 3:00 - 3:30 pm |
Friday, June 25, 2010
| Breakfast | 7:30 - 8:30 am |
| AM Coffee Break | 10:00 - 10:30 am |
| Box Lunch Provided | 12:15 pm |
Registration Hours
| Tuesday, June 22, 2010 | 12:00 - 7:00 pm |
| Wednesday, June 23, 2010 | 7:30 am - 6:30 pm |
| Thursday, June 24, 2010 | 7:30 am - 3:30 pm |
| Friday, June 25, 2010 | 8:00 am - 12:15 pm |
Conference Brochure
21st AAM Summit Conference Brochure
Download-able Registration Form
Receptions & Special Events
| First Timer's Reception - Tuesday, June 22, 2010 | 5:00 - 5:30 pm |
| Welcome Reception - Tuesday, June 22, 2010 | 5:30 - 7:00 pm |
| AAM Reception - Wednesday, June 23, 2010 | 5:00 - 6:30 pm |
| Twilight Tour of Washington DC - Wednesday, June 23, 2010 | 6:30 - 8:30 pm |
| AAM-MAA Reception - Thursday, June 24, 2010 | 5:00 - 7:00 pm |
| 16th Annual AAM-MAA Gala - Thursday, June 2010 | 7:00 - 9:30 pm |
Pricing
Full Registration: Full registration fees cover conference sessions, conference materials, access to the exhibit hall, continental breakfasts, refreshment breaks, lunches, networking receptions, Luncheons and the AAM-MAA Awards Gala.
| Early (Through April 15) |
Regular (April 16 – May 21) |
Late (After May 21) |
|
| AAM Member | $749 | $799 | $849 |
| Non-member | $899 | $949 | $999 |
| Speaker | $375 | $375 | $375 |
| Student: full-time | $350 | $350 | $350 |
Single Day Options: For those unable to stay for the entire conference, single-day passes are also available. Only one single-day pass may be purchased per person. Wednesday and Thursday's passes includes conference sessions, breakfast, a morning and afternoon break, and the evening reception at the hotel. Tickets to the AAM-MAA Gala are only included in Thursday only tickets. Friday's daily pass includes closing conference keynote, breakout sessions, breakfast and box lunch.
| Wednesday | Thursday | Friday | |
| AAM Member | $299 | $349 | $299 |
| Non-member | $370 | $420 | $370 |
Limited Access – Exhibitors Only Includes meals in the exhibit hall and exhibit hall access only.
| Complimentary Single Pass Included with Booth | $0 |
| Additional Booth Personnel Pass | $300 |
Additional Conference Options To allow more flexibility in attendees' schedules, additional educational and networking opportunities are offered, Pre-Conference Sessions, Wednesday evening's networking activity and extra tickets to Thursday's AAM-MAA Awards Gala are available a la carte. You can also register onsite, however these activities will be limited to availability, so advance sign-up is encouraged!
| Pre-Conference (June 22) | $150 | ||
| Wednesday Night Event | $60 - SOLD OUT | ||
| AAM-MAA Gala Ticket | $75 |
Guest Pass Options Only for guests who are non-industry individuals or limited access booth personnel. Guest meal packages include, Tuesday, Wednesday, & Thursday Receptions, Wednesday, Thursday & Friday Breakfasts, Morning and Afternoon Breaks, AAM-MAA Gala. Lunches are not included.
| Guest Meal Package with AAM-MAA Ticket | $175 | ||
| Pre-Dinner Twilight Tour of DC | SOLD OUT | ||
| AAM-MAA Gala Ticket | $75 |
Cancellation/Dispute/Refund Policy
Refunds for cancellation will be granted, provided AAM is notified in writing by May 21, 2010. Cancellation fee of $50 will be assessed. For more information regarding administrative policies such as disputes and refunds, please contact our offices at info@accountingmarketing.org.
Executive Track - FULL
New This Year!!! This track is designed for (and restricted to) experienced professional service marketing and sales professionals (and senior partners responsible for marketing at their firms) who are looking to add more value to their firm and achieve greater results. The track features two three-hour long facilitated workshops on the topics of greatest interest to experienced marketers (based on a recent AAM survey), along with a separate networking luncheon program.
To participate in the AAM Summit Executive Track, you must meet one of the following:
- At least 10 years in professional services marketing or business development at an executive level
- At least 15 years in marketing or business development with at least five years in professional service marketing or business development at an executive level
- Practicing CPA in your firm with at least 15 years of experience and currently serving as a senior firm leader responsible for the marketing function or with substantial business development responsibilities
Concurrent Sessions
Sessions do not require prerequisites for attendance. All sessions will be presented in a group-live instructional method. 1 CPE credit available for each session.
Categories: To help attendees at all levels better select sessions that meet their specific needs, breakout sessions will be grouped into the following four categories - Marketing Communications, Personal Growth, Firm Management and Business Development.
Experience Levels: Attendees must also be aware of the experience level of each session and encouraged to attend those within their own experience level. The standard levels and experience for each are: Rookie 2 or less years experience, Intermediate 2 – 6 years experience, Senior or Partner/Business Development 6+ years experience.
Click here or on the Schedule link in the menu header to view the sessions offered.
CPE Credit
Association for Accounting Marketing (AAM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN 37219-2417. Web site: www.nasba.org.
2010 Conference Committee
Tri-Chairs
Sally Glick, Sobel & Co., LLC
Jennifer Johnson, Cross, Fernandez & Riley, LLP
Suzanne Verity, PKF North American Network
Board Liaison
Marc Busny, CBIZ Tofias
Hotel & Travel Information
Washington DC
Washington, DC is filled with exciting and memorable places to visit. Whether you wish to visit the Capitol or the Smithsonian museums, "The District" is designed to help you plan your next trip to the nation's capital. "The District" is the complete on-line guide to Washington, D.C. and its surrounding areas. To learn more, visit www.thedistrict.com.
Hotel Reservations
Grand Hyatt Washington
1000 H Street, NW
Washington, DC 20001
www.grandhyattwashington.com
- AAM Discounted rate: $245 plus applicable taxes
- Hotel Reservation Department: 202.582.1234
- Online Reservations: www.accountingmarketing.org/2010hotel
- Reservation Deadline: May 24, 2010
***The hotel requires a deposit in the amount of one night’s room and tax will be due 14 days after your reservation is confirmed, but no later than May 24, 2010.
Travel
Washington, D.C. is centrally located between three area airports, Reagan National Airport (approximately 5 miles), Washington Dulles International Airport (approximately 27 miles), and Thurgood Marshall Baltimore-Washington International Airport (approximately 30 miles). For directions to the hotel, click here to go to the hotel website.
Receptions
First Timer's Reception (Tuesday, June 22, 2010 5:00 - 5:30 pm)
New to AAM or the AAM Summit? We would like to extend a special welcome to all those who are new to AAM and/or the AAM Summit. We know what it was like at our first AAM event and how daunting large events like this can be. The AAM Board of Directors and Committee Members want to help make your first experience a memorable one. Join us for a pre-welcome just for you! Who knows, you may meet a lifetime comrade and friend!
Welcome Reception (Tuesday, June 22, 2010 5:30 - 7:00 pm)
Join us to officially kick off the 2010 AAM Summit! Meet, mingle, and catch-up with new and old friends. Reminisce about past Summits as you make new memories and contacts.
Twilight Tour of Washington DC (Wednesday, June 23, 2010 6:30 – 8:30 pm)
**Additional registration required - SOLD OUT
Enjoy a pre-dinner twilight tour of Washington, DC aboard a chartered tour-mobile for AAM attendees! The tour will begin by traveling down the famous parade route of Pennsylvania Avenue with the U.S. Capitol Building as the backdrop. Proceeding onto the National Mall you will pass many of the buildings belonging to the Smithsonian Institution including the National Museum of American History, National Air and Space Museum and the National Museum of Natural History. Additional landmarks along the tour include the Vietnam Veterans Memorial, Lincoln Memorial, Korean War Veterans Memorial, Jefferson Memorial, the Iwo Jima Memorial and the White House. For your enjoyment, wine and cheese will be served on the tour.
