GS1: Building Strong Foundations with Best Practices for Lead Generation
Moderator: Brenda Sleeper, BizActions
Ready to share their philosophies and marketing strategies, a senior level panel of your peers: Mitch Reno, Chief Marketing and Sales Officer for Rehmann, Rene Stranghoner, Director of Practice Growth, Weaver and Tidwell, and Andrew Rose, Director of Marketing and Business Development, Naden/Lean, have come together to present their best practices ideas and tools for lead generation. You will learn about real life examples that can be replicated or implemented in your firm (any size firm). Highlights of the panel presentation - Traditional push marketing: campaign tracking mechanisms, direct mail campaigns, inside and outside sales activities, promotional mailings, lead team follow up, and face-to-face meetings. Digital pull marketing presented in a case study format: combining viral, blogging, social media, SEO and internet marketing into a methodology where a niche and brand is developed. In attending this session: think campaigns, response rates, conversions and ROMI.
This session is presented in a group-live instructional method and is suitable for indicated levels of experience. There are no prerequisites to attend.
1.0 CPE credit(s) available.
Looking Forward to This Panel
Marketers that have an understanding of push vs. pull marketing have a distinct advantage in lead generation. The combo of push and pull is powerful. Great panelists for this subject in Mitch, Rene and Andrew (Award-winning marketers all). Brenda will be a great moderator. Looking forward to it!
Eric