GS2: 60 Ideas in 60 Minutes
The strength of AAM lies in the brainpower of its members. This high-energy session is designed to be 100% interactive – with conference attendees sharing their insights, experiences, and leading practice ideas. Participants will be encouraged to share their leading practice ideas and insight in four key categories:
- Positioning Your Marketing Efforts
- Generating Awareness & Exposure
- Building A Marketing Function
- Winning New Business
Participants will depart from the session with at least 60 ideas to take back to their firm. The session will be facilitated by two experienced senior marketers and AAM Hall of Fame members – Russ Molinar from Ernst & Young, and Sally Glick from Sobel & Co., – who will introduce the topics, solicit audience input, and add their insights and experiences.
This session is presented in a group-live instructional method and is suitable for indicated levels of experience. There are prerequisites to attend.
1.0 CPE credit(s) available.
Have heard both Russ and
Have heard both Russ and Sally speak in the past ... they are fabulous.
Topics that you want to cover?
This should be a fun, interactive session. If there are specific topics where you are looking for ideas and insights, please post them here... We'll try to cover them during the session.