Association for Accounting Marketing

Mastering the Challenge of Change … how to build a customer retention culture in your organization.

You can suffer change. You can enjoy change. You can witness change or you can cause change. The only thing you cannot do is ignore change and expect to prosper. The changes we face in today’s economy demand that we implement organizational change toward client building and client retention. This presentation is designed to help you implement the kind of cultural changes that keep clients and help you to build your business over time. Learn the skills of developing a retention program and how to change group behavior to drive it.

Here is what you will learn:

• Create personal leverage to stimulate change
• Affect change in a group over time, not overnight
• Conceptualize the equation of human belief and human change
• Use the power of the conscious mind to order the subconscious belief system
• Utilize leadership's role in the change process
• How to build client retention systemically

Here is how you will benefit:

• Identify the easiest route to growing your business
• Develop client loyalty over client satisfaction
• Institute sustainable business practices that create more revenue
• Learn how to build client enthusiasm for your services
• Learn how to avoid the mistakes that get clients looking
• Learn how to replace non-productive behavior in yourself and in others
• Develop a skill for change and learn how to use this powerful model
• Become known as a leader with the ability to change yourself and others

Séan McArdle will address key issues that accounting marketers are dealing with now and offer actionable takeaways you can easily implement. In industry, he is touted as the "$100 Million Salesman." He is a Master Motivator and speaker in the areas of sales, negotiation, strategic planning and personal development. A former faculty member of the American Management Association, his presentations have been delivered in more than five languages around the globe.

For more information on Sean McArdle, please visit http://www.washingtonspeakers.com/speakers/speaker.cfm?SpeakerId=2291

This session is presented in a group-live instructional method and is suitable for indicated levels of experience. There are no prerequisites to attend.
1.0 CPE credit(s) available.